Healthcare in the Association of Southeast Asian Nations (ASEAN) is home to about 600 million people is going through unprecedented change because of the diverse nature of its health systems which are at different stages of evolution. Southeast Asia is one of the world most disaster- prone regions of the word, has 9% of the world’s population residing and is known for its vast social, economic and political diversity. All these factors contribute to increase in health risks to the population.
Most of these countries are facing chronic disease epidemics, increase in non-communicable diseases and high mortality rates. The growing and ageing population is also driving the need for greater healthcare services, products and infrastructure. The boom in private sector investment has spurred demand for better quality of care in the urban populations of larger cities.This has also created an increase in production and distribution of health workers both within and across countries. Healthcare remains a priority sector in these countries and governments have been steadily increasing budgets and are focusing towards universal coverage like in Indonesia, Vietnam and Philippines.
It is important for private health organizations to focus on efficiency in healthcare delivery, innovation and technology adoption. New business models in emerging markets are focusing on regional and global collaboration between public and private sectors to meet the needs of this population.
An on-demand platform economy has been created as a result of a digital and technology disruption which is changing the market dynamics and providing answers to healthcare in these markets.
Digital technologies like EMR, CRM and HIE are laying the groundwork for a comprehensive, patient-centric, on-demand healthcare platform. These technologies have disrupted the way in which healthcare is accessed, delivered and paid for and are radically transforming healthcare in these countries.
As per a report from Frost and Sullivan, new business models will drive the APAC EMR and EHR market towards USD $3.62 billion by 2023. EMR vendors who reinvent their strategic actions by understanding the challenges of these evolving markets will be able to stay relevant for a continued period of time. Because of the nature of these markets there is a strong need to digitally capture and integrate clinically significant patient information from multiple sources like clinical and non-clinical information systems to create a comprehensive repository of patient data. By providing highly scalable, interoperable, workflow driven solutions which supports regional requirements including language, EMRs can make a significant difference in areas like evidence based, proactive and predictive healthcare.
Since most of the healthcare spending comes from the public sector, EMR solutions need to enable private hospitals to participate in public health strategies by helping them collaborate with the public sector systems and PHM tools to analyse and provide reliable insights. This is where highly interoperable EMR systems can help hospitals by reducing integration costs and enabling secure, seamless exchange of data.
With the level of consolidation happening within these industries, the EMR vendors should focus on being providers of completely integrated systems that are capable of gather data from multiple sources, normalize data in different formats, and make it available for other applications such as analytical tools to support modern evidence based medicine and population health management.
Therefore EMR systems can be a cost effective solution for hospitals and can significantly contribute to meeting the unique needs of this evolving market, at a point where there is a strong need for an integrated healthcare delivery model which promotes regional collaboration and holistic care delivery.
Sr. Business Analyst